How To Find That Perfect PR Job

31 Jan

How To Find That Perfect PR Job–Career Tips: Part 1.

As a soon-to-be new graduate and job hunter, I think this is a very useful post from fellow blogger and communications student, Morgan / Mo Smalls. Even if you are not going into the fields of public relations or communications, these are useful tips to apply in any job search.

Your job is how you will be making a living, where you will be spending most of your time, and ultimately, it will be a reflection of you and you will be a reflection of the company. It is important to figure out exactly what your goals are and if this job fits into these goals. Just as with any important life decision (college, relationships, moving to a new place, etc.), you never want to “settle” with what is convenient or just because you think you have to.

Check out this great blog post for more excellent tips: How To Find That Perfect PR Job–Career Tips: Part 1

What other tips do you have?

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3 Responses to “How To Find That Perfect PR Job”

  1. lduff613 January 31, 2012 at 2:53 PM #

    Great article but I also have a few things to add to it (as a communications student myself)

    I think getting the right job boils down to 4 things

    1) Education – An undergraduate degree is expected as the status quo these days, so you need to have that piece of paper to even be looked at by future employers

    2) Networking – I believe something like 70% of jobs are never posted, that means you have to know the right people in order to get a job. These contacts are simple to keep up (the joys of social media!) and all you need to do is attend networking events and start talking to people that work in the field. Another point here is to not just focus on talking to the executives of a company, talk to their new-hires as well, see what they did to get the job. Professional associations are great ways to start networking and have cheap memberships for students, two options off the top of my head are IABC and CPRS (if your Canadian, i’m sure they have an American arm)

    3) Experience – As i mentioned before everyone will have a similar educational background as you when applying for jobs. What you need to show prospective employers is that you have the skills to start producing for them immediately. The best way to do this is to start volunteering for an organization in your community, organizations are always looking to hire a student (well not really hire…you’ll work for free) that will work with media, communications and especially social networking. Doing this will show employers that you have the proper skills, you can manage your time (juggling school and possibly a p/t job while volunteering) and they also appreciate some sort of social conscientiousness that you demonstrate by volunteering.

    4) Last but not least, build your online brand – PR today is quickly turning to the online world and new hires are expected to understand what it takes to market a company online (Facebook,twitter,blogging, youtube, etc). Instead of just telling an employer that you can do that, show them. GIve them links to your blog and social networking pages. Prove that you’re a good writer and have some sort of influence online. The best way to build this brand is to not only blog and tweet but help out and comment on other blogs, participate in the online community and i promise you will be noticed.

    Anyways this is a massive comment…i’ll end up turning this into a post on my blog hahah but its my two cents worth anyway!

    Cheers,

    Liam

    http://www.connectedandproud.wordpress.com

  2. rsmithing February 16, 2012 at 2:22 PM #

    Great post here, with more great advice in the article you reference. And thank you very much for the trackback.

    To emphasize your statement on never settling: I can clearly recall sitting among my fellow graduates one warm afternoon in a gymnasium, listening to our commencement speech before we were to be set free upon the world. I don’t remember who was speaking, or very much from the content, but I do remember this one point the speaker offered: your job is too much a part of who you are not to be something you love. Having worked several jobs since that day, while watching my friends and colleagues attain varying degrees of satisfaction from their employment, I’ll say that statement is right on, and I’m glad to see similar thinking in your post as well.

  3. Leslie February 29, 2012 at 10:50 PM #

    There is something to be said for experience.A degree means that you should have studied the past and come to the table with that perspective in your pocket.However, in the best degree is useless if you cannot convert theory to practice. You cannot learn to ride a bike until you get on it. But if you first study physics, balance and riding on a stationary cycle, you will be better prepared once you hit the ground.However, just because you don’t have that piece of paper doesn’t mean that you are any less qualified than the next guy. All it means is that you don’t have the perspective of a trained practitioner . PR and Communications are a human sciences. We invented them, we drive them, we are them. If you intuitively get it you can do it. But a little background, some perspective, some experience goes a long way.The degree isn’t worthless, but neither is someone without the degree. At the end of the day it’s a question of performance. And while new-comers bring a differing perspective, a different twist and a unique innovative spin, it always pays to know how to ride the bike before you get started.

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